Our mission is to provide quality products as our selling point and this differentiate us from our competitors. Our customers are drawn to quality, discounts we offer, great service and availability. We constantly work to improve our supply chain for cost minimization and offer high quality of service.
At 4Pals we have been supplying both the food service and retail industry with high quality fast-moving consumer goods [FMCG] for over 10 years. Always at the right price. With our hands on approach to sourcing and development we are able to provide our customers with high quality products, from wide-ranging manufacturers. We adhere safety protocols and abide by industry standards and government regulations on distribution of consumer-packaged goods.
Our selection of fresh produce, frozen meat, a wide range of spices & herbs are in high demand and popular in Resorts & restaurant kitchens. Quality grains, dried foods, cooking oils, juice concentrates, confectioneries and packaged dairy products, and many more, are continuously in stock and ready for delivery at a moments notice.
We supply the leading major retail chains in Maldives, namely VB, Redwave Group, and STO. We also supply the independent inter-atoll retail chains, local retail stores, Tourist Resorts, Guesthouses, restaurants/Cafes, wholesalers and other mini-retail and independent retailers.
Fresh More Trade - Our wholesale center, offers a wide variety of FMC goods.
Cereza - Specialises in fresh produce, and major supplier to cafe'and restaurents within capital Male'
Fresh More Trade - is our wholesale center. We distribute to over 5,000 customers, including all the major Supermarket Chains in the Maldives, mini markets, grocery stores. We also distribute perishables & processed foods to Resort islands, including Guest houses, Tourist safari boats, Café/Tea shops, Restaurants and industrial formations in the Maldives.
We deliver daily, 6 days a week, covering all of Maldives. We have a dedicated team,
large warehouses, bikes, delivery and hires regular inter-atoll ferries for outside Male’ transportation.
once the Covid19 situation subsides.
We plan to restart our restaurant business in Male'and Hulhumale.
Our first project Ëndless Appartments" is our debut to this lucretive market. we plan to construct and lease this building by 2022.
12+ years of customer care, we serve over 5000+ cutomers in the Maldives, our customers incliude Resort islands, Cafe & Restaurants, Industrial formations
Sales and Marketing
At 4Pals Private Limited, we concentrate on brand building and brand custodianship in terms of representing its national and international brands in the Maldivian retail sector.
We strive to build awareness of the brand firstly through our strong distribution channels and listings in trending medias, and making use of strong below-the-line in-store activities such as in-store promotions, sampling, display of promotional materials and special price deals for select periods of the year.
Depending on the profile of the product range we will also conduct above-the-line advertising and we will position advertising and advertorials in targeted publications. We use this two-pronged approach for the premier brands in our portfolio and for those for which we have established strong national listings and received support from the retail buyers.
Inside Sales
Our inside sales team have access to modern marketing tools, and Reps are experienced have undergone training, and we regularly run refresher workshops to keep our team informed and ready to serve customers.
Supply Chain
4Pals Private Limited has warehouses in Male' and plans to establish another in Hulhumale' due to increase in demand; head office based in Male'. The company delivers to approximately 8 chain stores, and 800 retailers per week in Maldives.
While the retailers do purchase some product lines directly into their warehouses, we also supply various lines ex our respective warehouses nationwide.
We also offer a full merchandising service to the chains and in most larger stores we have permanent merchandisers whose function is to ensure that stock from 4Pals product portfolio is regularly pulled through from the stock room and is packed onto the shelves.